I saw this on the news earlier. They talked a lotp about how it's never static because they don't want people to get bored of it over the next 5 years. Also something about it being dynamic for the internet generation and how they want it to be inspirational to young people. Personally I agree with the people the BBC interviewed on the street and think it's a bunch of crap that has nothing to do with the olympics. For some reason the logo design makes me think about the 80's more than the future 2012 date.
Wasn't there a time when it was thought that commercialism would deter from the Olympic spirit and all advertising (be it sponsors on athletes' clothing or banners around the stadium) was banned?
It is banned isn't it? I thought only Amateur athletes could enter the games, and part of being amateur is that you aren't sponsored... Or did they change it?
That used to be the case but there are definitely pro athletes now, just look at tennis and I doubt that none of the footballers are just amateurs, either so they must have changed it.
In the 1980s they changed it. Possibly for the 1980 Olympics, actually...
The problem was that Western nations were getting creamed, because they couldn't put their professional athletes in and so had to send their amateurs. Whereas the People's Glorious Socialist Paradises had plenty of unprofessional, unemployed folks who JUST HAPPENED to be supported by the State's Glorious Top Coaches, but not earning any money or competing in events professionally.
(Because no good Socialist would want to be so avaricious as to compete for money, comrade...)
So the IOC changed the rules, and it they still creamed us because they also had the People's Glorious Revolutionary Pharmaceutical Factory supporting them. But that's a whole different story... *grins*
I think that stopped in the 80's, although Wikipedia noted in an article (as I researched this) that Coca-Cola sponsored one of the 1920's or 1930's Olympiads - their first sponsorship.
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Read the BBC article:
http://news.bbc.co.uk/sport1/hi/other_sports/olympics_2012/6718243.stm
It's constantly being called a "brand" by these dribbling idiots.
Ew. Way to make the eternal games of peace and fair competition sound like, well, an opportunity for commercial rape of people's goodwill.
Welcome to the Most Commercial Games Ever. That greeting will be five bucks, please...
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Or did they change it?
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The problem was that Western nations were getting creamed, because they couldn't put their professional athletes in and so had to send their amateurs. Whereas the People's Glorious Socialist Paradises had plenty of unprofessional, unemployed folks who JUST HAPPENED to be supported by the State's Glorious Top Coaches, but not earning any money or competing in events professionally.
(Because no good Socialist would want to be so avaricious as to compete for money, comrade...)
So the IOC changed the rules, and it they still creamed us because they also had the People's Glorious Revolutionary Pharmaceutical Factory supporting them. But that's a whole different story... *grins*
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Does this mean that in 2013, we'll have the Competitor's Cut Special Edition DVD Olympiad?