I saw this on the news earlier. They talked a lotp about how it's never static because they don't want people to get bored of it over the next 5 years. Also something about it being dynamic for the internet generation and how they want it to be inspirational to young people. Personally I agree with the people the BBC interviewed on the street and think it's a bunch of crap that has nothing to do with the olympics. For some reason the logo design makes me think about the 80's more than the future 2012 date.
It will save them money, because they don't need to make signs - just put up a vertical surface and the local graffiti artists will draw something that looks a lot like that, for free.
Wasn't there a time when it was thought that commercialism would deter from the Olympic spirit and all advertising (be it sponsors on athletes' clothing or banners around the stadium) was banned?
It is banned isn't it? I thought only Amateur athletes could enter the games, and part of being amateur is that you aren't sponsored... Or did they change it?
That used to be the case but there are definitely pro athletes now, just look at tennis and I doubt that none of the footballers are just amateurs, either so they must have changed it.
I think that stopped in the 80's, although Wikipedia noted in an article (as I researched this) that Coca-Cola sponsored one of the 1920's or 1930's Olympiads - their first sponsorship.
In the 1980s they changed it. Possibly for the 1980 Olympics, actually...
The problem was that Western nations were getting creamed, because they couldn't put their professional athletes in and so had to send their amateurs. Whereas the People's Glorious Socialist Paradises had plenty of unprofessional, unemployed folks who JUST HAPPENED to be supported by the State's Glorious Top Coaches, but not earning any money or competing in events professionally.
(Because no good Socialist would want to be so avaricious as to compete for money, comrade...)
So the IOC changed the rules, and it they still creamed us because they also had the People's Glorious Revolutionary Pharmaceutical Factory supporting them. But that's a whole different story... *grins*
I've just seen that it looks like a body (the part with the rings) and two legs (top-left and bottom-right) running, with steam and stuff appearing, like an old Road Runner cartoon. However it looks like he's doing a poo/a big wee/giving birth to something, as the objects are appearing from his crotch...
Some of the alternative reader's designs (http://news.bbc.co.uk/1/hi/in_pictures/6719747.stm) on the BBC website are really good. I really like the street/borough sign for its simplicity but it's not globally recognisable enough. I think my favourite is the running figure made out of the numbers (No. 8).
Graffiti yes, but circa 1987. I know there's a bit of an 80's revival going on but there's going to be totally different revival going on by then! It also most definitely says 'zor', which sounds like something monstrous from Ghostbusters, which clearly fits the 80's theme.
I think a wide variety of 'brands' should be used, the streetsign is good, numbers out of london landmarks are good, things that embody "Britishness" too (hopefully not a Burberry cap and dreary resignation). Sticking to this single cubist mess even with colour changes would be awful, even if they make it look less like fellatio.
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lovetolerate it over the next five years.no subject
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"It looks like a cubism picture of a woman with big hair and numerous earings on her knees pleasuring a guy wearing a London t-shirt."
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Read the BBC article:
http://news.bbc.co.uk/sport1/hi/other_sports/olympics_2012/6718243.stm
It's constantly being called a "brand" by these dribbling idiots.
Ew. Way to make the eternal games of peace and fair competition sound like, well, an opportunity for commercial rape of people's goodwill.
Welcome to the Most Commercial Games Ever. That greeting will be five bucks, please...
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Or did they change it?
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what ends up in my hanky would make a better logo.
:-D
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The problem was that Western nations were getting creamed, because they couldn't put their professional athletes in and so had to send their amateurs. Whereas the People's Glorious Socialist Paradises had plenty of unprofessional, unemployed folks who JUST HAPPENED to be supported by the State's Glorious Top Coaches, but not earning any money or competing in events professionally.
(Because no good Socialist would want to be so avaricious as to compete for money, comrade...)
So the IOC changed the rules, and it they still creamed us because they also had the People's Glorious Revolutionary Pharmaceutical Factory supporting them. But that's a whole different story... *grins*
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Does this mean that in 2013, we'll have the Competitor's Cut Special Edition DVD Olympiad?
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Some of the alternative reader's designs (http://news.bbc.co.uk/1/hi/in_pictures/6719747.stm) on the BBC website are really good. I really like the street/borough sign for its simplicity but it's not globally recognisable enough. I think my favourite is the running figure made out of the numbers (No. 8).
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http://www.youtube.com/watch?v=2W_gInR3gXs
I think a wide variety of 'brands' should be used, the streetsign is good, numbers out of london landmarks are good, things that embody "Britishness" too (hopefully not a Burberry cap and dreary resignation). Sticking to this single cubist mess even with colour changes would be awful, even if they make it look less like fellatio.