I've just seen that it looks like a body (the part with the rings) and two legs (top-left and bottom-right) running, with steam and stuff appearing, like an old Road Runner cartoon. However it looks like he's doing a poo/a big wee/giving birth to something, as the objects are appearing from his crotch...
Some of the alternative reader's designs (http://news.bbc.co.uk/1/hi/in_pictures/6719747.stm) on the BBC website are really good. I really like the street/borough sign for its simplicity but it's not globally recognisable enough. I think my favourite is the running figure made out of the numbers (No. 8).
I think a wide variety of 'brands' should be used, the streetsign is good, numbers out of london landmarks are good, things that embody "Britishness" too (hopefully not a Burberry cap and dreary resignation). Sticking to this single cubist mess even with colour changes would be awful, even if they make it look less like fellatio.
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Some of the alternative reader's designs (http://news.bbc.co.uk/1/hi/in_pictures/6719747.stm) on the BBC website are really good. I really like the street/borough sign for its simplicity but it's not globally recognisable enough. I think my favourite is the running figure made out of the numbers (No. 8).
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http://www.youtube.com/watch?v=2W_gInR3gXs
I think a wide variety of 'brands' should be used, the streetsign is good, numbers out of london landmarks are good, things that embody "Britishness" too (hopefully not a Burberry cap and dreary resignation). Sticking to this single cubist mess even with colour changes would be awful, even if they make it look less like fellatio.