I saw this on the news earlier. They talked a lotp about how it's never static because they don't want people to get bored of it over the next 5 years. Also something about it being dynamic for the internet generation and how they want it to be inspirational to young people. Personally I agree with the people the BBC interviewed on the street and think it's a bunch of crap that has nothing to do with the olympics. For some reason the logo design makes me think about the 80's more than the future 2012 date.